Ten years ago, when I started out in the beauty industry, I was gifted with many strong minded and experienced mentors. I was only 17 after all ...and these words of wisdom along the way were integral in shaping the beginning on my career. However, ten years later, there are a few things I would love to pass along to anyone new to the beauty industry.... You can do AMAZING thing no matter WHERE YOU START I grew up in a very small town...my first salon was a "big fish in a lit

Not having the BEST DAY EVER? You should be...you deserve it. Here are FIVE tried and true ways to get those GOOD VIBES GOING TODAY.... 1) Go sprint for 5. -Yes, you may feel silly. But whether its a running lap around the house, or a burst down the driveway and back....a quick sprint gets those endorphins going and puts a quick pep in your step. 2) Think of your FAVORITE place. -It can be a special beach, a place you've visited, a great restaurant or even your own bed. Close

Want to learn the tips & tricks of the trade? Sick of buying makeup you NEVER USE? Want the tools and knowledge to learn to do a MAKEUP ROUTINE that fits YOU? Check out my brand new teachable course! http://soul-rebel-beauty-by-alex.teachable.com/courses

I've been a makeup addict for most of my adult life now and one product has consistently filled up my makeup bag...BRONZER. From a young age growing up in the chilly North east USA, being "bronzey" was always a goal. Over the years, I had amassed countless bronzers to help with this aesthetic. However, when my lifestyle changed for a more holistic approach, I began questioning just WHAT I was putting on my face. The realization I reached was no matter what "natural brand" I t

I know, bizzare. But let me explain..... About 5 years ago I was in my early 20s, eating what I considered "healthy", working my butt off, under immense stress, working out at the gym like a fiend...well you get the picture. Life was in high gear. Because this is America, right? It's shameful to slow down and enjoy when you could be running hard for whatever goal is ahead. Ahem, I digress. Part of my big lifestyle transformation around this time was centered around my general

Good afternoon guys! As some of you know part of what I do is in-home makeup lessons for my clients. Essentially, by organizing their current makeup bag, and creating a new regimen (and product suggestions) for their lifestyle, budget and desired look. Being able to do this, and empower my clients to look & feel their best is one o f my favorite parts of my career. However, with the amount of travel I do, going to everyone's home is not always possible...so I teamed up with t

About 5 years ago, when I decided to go Paleo, one of the guidelines of the lifestyle was cutting out dairy. Now, even though I knew dairy not only personally upset my stomach and was not aiding in my weight loss goals (hello pint of Ben & Jerrys a WEEK....maybe TWO!), giving up dairy was one of my biggest challenges. No more cheese grazing and milk in the morning with my cereal? Well, let's just say it took me awhile to get used to the idea. During my first year of Paleo, I

Coconut oil is what I call one of my "magic ingredients". Through my experience & growth in all things healthy living it is one thing that continues to come up. The first time I ever tried incorporating it into my life, I had just started Paleo and needed a substitute for butter or vegetable oil in my cooking pan. It worked amazingly, and with little change to taste in food. Plus, it's benefits are through the roof...so I was hooked. People are often shocked and also excited

As we go through life...it is key to practice gratitude everyday. While many people believe that gratitude comes once we are happy and have the things we want-the opposite is actually the truth. Happiness follows gratitude. So even in the darkest times, remember to meditate on art least three things in your life that you are grateful for. Today, mine was reflecting on my travels.

Good Afternoon Loves! Welcome to the Soul Rebel Beauty lifestyle and my first Blog post. It has taken me a long time to sit down and get here but I am thrilled to be. Here within the realms of this blog you can expect a few things... My writing is honest and a pure reflection of who I am. I speak most about the things that speak most to me... healthy natural living, travel, and thoughtful reflection on life and truth. So whether sitting down for quiet afternoon tea, or backpa